How to Sell Beats Online: Marketplaces, Licenses and Fees

To sell beats online, upload them to a beat marketplace such as BeatStars or Airbit, set lease and exclusive license prices, and share your store link everywhere you post music. Both list 0% seller commission, and BeatStars adds a 12% fee for buyers on its Marketplace. You can also sell direct with a Stripe Payment Link or Gumroad, and point all of it from one link in your bio.

Choose a beat marketplace

BeatStars and Airbit are two platforms built for producers. Prices below are from each company's own pricing page, read in October 2026.

BeatStars

Every BeatStars plan lets you sell tracks with 0% commission, upload MP3 and WAV files, collect publishing royalties and submit to opportunities. BeatStars says producers keep 100% of beat sales revenue.

• Starter ($19.99 a year or $4.99 a month) allows 4 custom license agreements and 1 embeddable Blaze Player store.
• Growth ($79.99 a year or $8.99 a month) adds stem uploads, unlimited sound kits and services, unlimited custom licenses, unlimited Blaze Players, and Google and Meta Pixel integration.
• Professional ($179.88 a year or $19.99 a month) adds a custom website and storefront (the Pro Page), a custom domain, email and SMS marketing integrations, and merch and membership sales.

The one fee to know: BeatStars adds a 12% service fee to the subtotal of Marketplace purchases. It does not apply to purchases on your Pro Page or a Blaze Player, and you can choose to cover it for your buyers. Buyers pay through the PayPal or Stripe account you connect, and carts with beats from several producers can only use PayPal.

Airbit

Airbit's free Basic plan lets you upload 20 beats that sell on the Airbit Marketplace only. Platinum costs $7.99 a month when paid yearly ($95.88) or $19.99 a month month to month, per Airbit's pricing page. It adds:

• Unlimited beats and sound packs.
• Your own Infinity Store and HTML5 stores, with 0% commission and a custom domain.
• PayPal and credit cards through Stripe.
• Custom licenses with e-signed contracts, offers, co-producer splits, discounts and coupons.
• Eligibility for YouTube Content ID monetization.

Airbit lists 0% seller commission and no buyer fees on its Marketplace, on both plans.

Who each fits: BeatStars Starter suits producers who want WAV uploads and a few custom licenses for $19.99 a year, and Professional suits producers who want a full branded site. Airbit's free plan lets you test the waters with 20 beats, and Platinum suits producers who want unlimited uploads and their own store at one price.

Set up lease and exclusive licenses

On beat platforms you sell licenses to use a beat, in two main kinds. In general terms:

• Non-exclusive licenses (leases) let an artist use your beat under limited terms that you set. You keep the beat and can lease it to other artists too.
• Exclusive licenses are generally a transfer of ownership: the buyer becomes the new copyright owner, and the beat is no longer yours to sell.

BeatStars puts it plainly in its help center: producers manage their own pricing, licenses and terms, and the details vary from one producer to the next. Buyers can read each license's terms on the cart page before checkout.

You might offer a few lease tiers at rising prices, each with different file types or usage limits, plus an exclusive at a much higher price. The limits are yours to decide. This is not legal advice: read each platform's license terms and contract templates carefully before you publish yours, and talk to a music lawyer if a deal is large.

Sell direct with Stripe or Gumroad

You do not need a marketplace to take payment. Selling direct suits exclusives, custom beats, mixing services and sound kits sold to your own audience.

Stripe Payment Links cost 2.9% + 30¢ per US card payment, with no setup or monthly fee. You create a link without code, share it in a DM or a bio, or show it as a QR code. A link can limit the number of purchases, which suits an exclusive that should sell once, or let the buyer choose what to pay. Our Stripe Payment Link guide has the setup steps. You send the files and the license yourself after the sale.

Gumroad suits sound kits and drum packs. Direct sales cost 10% + $0.50 plus sales tax, with card processing (2.9% + $0.30) or PayPal fees on top. Sales through Gumroad's Discover marketplace cost a flat 30%, processing included. There is no monthly fee. For more ways to sell files, see our guide on how to sell digital products.

Promote your beats on Instagram, TikTok and YouTube

A few habits that help:

• Post short previews. Play the hook of the beat over a simple visual, and say where to buy it in the caption.
• Use your bio link. Instagram lets you add up to 5 links under Edit profile, then Links, then Add external link. TikTok lets you add a website once you have at least 1,000 followers or a Verified Business Account: tap Profile, Edit profile, then Add next to Links.
• Let the platform make videos. Both Airbit plans can auto-create beat videos and post them to YouTube and TikTok.
• Offer free downloads to grow. Both Airbit plans include Social Unlock free downloads, a way to build an audience before you sell.

Our pillar guide on how to promote music on Instagram covers Reels, stories and growing an audience in more depth.

Send buyers to one link

Followers will tap one link in your bio. Make it a page that plays your newest beats and shows your store, so an artist can listen and buy in the same visit.

Olaa is a link in bio tool that does this: one short link, olaa.im/yourname, with music and video players from Spotify, Apple Music, SoundCloud, YouTube, Vimeo and TikTok that play on the page, on the free plan. Add your BeatStars or Airbit store as a link or featured card. With Olaa Pro ($8 a month or $72 a year), you can show products with photo and price from Stripe, Etsy, Shopify or Gumroad as a button or a buy card, for a sound kit or a custom beat. Checkout happens in your own shop, and Olaa takes no cut. See it set up for music on Olaa for musicians.

If you also release your own songs, our guide on how to sell music online covers Bandcamp, vinyl and merch.

FAQ

Where is the best place to sell beats online?

BeatStars and Airbit are two platforms built for producers, and both take 0% commission from sellers. BeatStars starts at $19.99 a year but adds a 12% buyer fee on Marketplace purchases; Airbit has a free 20-beat plan and no buyer fees. You can also sell exclusives and sound kits direct with Stripe or Gumroad.

How much should I charge for a beat lease?

There is no set price: each producer decides their own lease and exclusive prices and terms. Look at what producers in your genre with a similar following charge on BeatStars and Airbit, and start in that range. Price exclusives well above leases, since you stop selling the beat after an exclusive.

What is the difference between a lease and an exclusive?

A lease (non-exclusive license) lets an artist use the beat under limited terms while you keep selling it to others. An exclusive is generally a transfer of ownership, so the buyer becomes the copyright owner. The exact terms depend on each producer's contract, so read the license before you buy or sell.

Can I sell beats without BeatStars or Airbit?

Yes. A Stripe Payment Link takes card payments for 2.9% + 30¢ per US card with no monthly fee, and Gumroad charges 10% + $0.50 per direct sale plus processing. You handle the license and promotion yourself.

Does BeatStars take a cut of my sales?

BeatStars says it takes 0% from beat sales and producers keep 100% of beat sales revenue. Buyers pay a 12% service fee on Marketplace purchases, unless you choose to cover it, in which case it comes out of your side. Purchases on your Pro Page or a Blaze Player have no service fee.